Qoobo is a heated cushion with a tail that reacts to being pet lightly or quickly and made by Yukai Engineering, a Japanese robotics startup. This campaign is playful and recognizes the design of Qoobo as a bonus instead of something negative. The posters attract attention with clean simple visuals and a bold implied statement that Qoobo is better than a real pet.
The real pets are shown because we're targeting those who can't have them. The posters show them how cute pets are while reminding them they can't have pets, but present a solution to their reality they never imagined.
" The pet with no negatives"
